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- 00709403 alternative "Wachstumscode für Siegermarken. English".
- 00709403 contributor B290320.
- 00709403 contributor B290321.
- 00709403 created "c2000.".
- 00709403 date "2000".
- 00709403 date "c2000.".
- 00709403 dateCopyrighted "c2000.".
- 00709403 description "Acknowledgments -- Something new -- Overview -- 1. The road to a new method -- 2. Portal 1: Benefits & promises -- 3. Portal 2: Norms & values -- 4. Portal 3: Perceptions & programs -- 5. Portal 4: Identity & self-expression -- 6. Portal 5: Emotions & love -- 7. Working with growth codes -- 8. Taking growth codes into the internet age -- Bibliiography -- Index.".
- 00709403 description "Includes bibliographical references (p. [199]-214) and index.".
- 00709403 extent "xvi, 222 p. :".
- 00709403 identifier "0471720259".
- 00709403 identifier 00709403.html.
- 00709403 identifier 00709403.html.
- 00709403 identifier 00709403.html.
- 00709403 issued "2000".
- 00709403 issued "c2000.".
- 00709403 language "eng ger".
- 00709403 language "eng".
- 00709403 publisher "Chichester ; New York : Wiley,".
- 00709403 subject "658.8/27 21".
- 00709403 subject "Brand name products.".
- 00709403 subject "HD69.B7 B8313 2000".
- 00709403 tableOfContents "Acknowledgments -- Something new -- Overview -- 1. The road to a new method -- 2. Portal 1: Benefits & promises -- 3. Portal 2: Norms & values -- 4. Portal 3: Perceptions & programs -- 5. Portal 4: Identity & self-expression -- 6. Portal 5: Emotions & love -- 7. Working with growth codes -- 8. Taking growth codes into the internet age -- Bibliiography -- Index.".
- 00709403 title "Wachstumscode für Siegermarken. English".
- 00709403 title "What makes winning brands different? : the hidden method behind the world's most successful brands / Andreas Buchholz, Wolfram Wördemann.".
- 00709403 type "text".