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- 00712685 alternative "Master brand mandate".
- 00712685 contributor B293782.
- 00712685 created "c2000.".
- 00712685 date "2000".
- 00712685 date "c2000.".
- 00712685 dateCopyrighted "c2000.".
- 00712685 description "Includes bibliographical references and index.".
- 00712685 extent "xii, 323 p. :".
- 00712685 identifier "047135659X".
- 00712685 identifier 00712685.html.
- 00712685 identifier 00712685.html.
- 00712685 identifier 00712685.html.
- 00712685 issued "2000".
- 00712685 issued "c2000.".
- 00712685 language "eng".
- 00712685 publisher "New York : J. Wiley,".
- 00712685 subject "658.8/27 21".
- 00712685 subject "Brand name products Management.".
- 00712685 subject "HD69.B7 U673 2000".
- 00712685 title "Master brand mandate".
- 00712685 title "The masterbrand mandate : the management strategy that unifies companies and multiplies value / Lynn B. Upshaw and Earl L. Taylor.".
- 00712685 type "text".