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- 2001030302 contributor B8932758.
- 2001030302 created "2002.".
- 2001030302 date "2002".
- 2001030302 date "2002.".
- 2001030302 dateCopyrighted "2002.".
- 2001030302 description "Includes bibliographical references and index.".
- 2001030302 extent "xxxii, 783 p. :".
- 2001030302 identifier "025621476X (alk. paper)".
- 2001030302 isPartOf "The McGraw-Hill/Irwin series in marketing".
- 2001030302 issued "2002".
- 2001030302 issued "2002.".
- 2001030302 language "eng".
- 2001030302 publisher "Boston : McGraw-Hill,".
- 2001030302 subject "658.8/27 21".
- 2001030302 subject "Branding (Marketing)".
- 2001030302 subject "HF5415.13 .D846 2002".
- 2001030302 title "IMC : using advertising and promotion to build brands / Tom Duncan.".
- 2001030302 type "text".