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- 2001030305 contributor B8932761.
- 2001030305 contributor B8932762.
- 2001030305 created "c2002.".
- 2001030305 date "2002".
- 2001030305 date "c2002.".
- 2001030305 dateCopyrighted "c2002.".
- 2001030305 description "Includes bibliographical references and index.".
- 2001030305 extent "xii, 256 p. :".
- 2001030305 identifier "0070275475 (alk. paper)".
- 2001030305 identifier 2001030305.html.
- 2001030305 identifier 2001030305.html.
- 2001030305 isPartOf "McGraw-Hill/Irwin series in marketing".
- 2001030305 issued "2002".
- 2001030305 issued "c2002.".
- 2001030305 language "eng".
- 2001030305 publisher "Boston, Mass. : McGraw-Hill Irwin,".
- 2001030305 spatial "United States".
- 2001030305 subject "658.8/02 21".
- 2001030305 subject "HF5415.13 .L395 2002".
- 2001030305 subject "Marketing United States Management.".
- 2001030305 title "Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.".
- 2001030305 type "text".