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- 2001034371 alternative "Integrated advertising, promotion & marketing communications".
- 2001034371 contributor B8937532.
- 2001034371 contributor B8937533.
- 2001034371 created "c2002.".
- 2001034371 date "2002".
- 2001034371 date "c2002.".
- 2001034371 dateCopyrighted "c2002.".
- 2001034371 description "Includes bibliographical references and index.".
- 2001034371 extent "xxvi, 638 p. :".
- 2001034371 identifier "0130175781".
- 2001034371 issued "2002".
- 2001034371 issued "c2002.".
- 2001034371 language "eng".
- 2001034371 publisher "Upper Saddle River, N.J. : Prentice Hall,".
- 2001034371 subject "659.1 21".
- 2001034371 subject "Advertising.".
- 2001034371 subject "Communication in marketing.".
- 2001034371 subject "HF5415.123 .C58 2002".
- 2001034371 title "Integrated advertising, promotion & marketing communications".
- 2001034371 title "Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.".
- 2001034371 type "text".