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- 2001034648 contributor B8937856.
- 2001034648 created "2002.".
- 2001034648 date "2002".
- 2001034648 date "2002.".
- 2001034648 dateCopyrighted "2002.".
- 2001034648 description "Includes bibliographical references and indexes.".
- 2001034648 extent "xxxii, 790 p. :".
- 2001034648 identifier "0273655000 (pbk.)".
- 2001034648 issued "2002".
- 2001034648 issued "2002.".
- 2001034648 language "eng".
- 2001034648 publisher "Harlow, England ; New York : Financial Time Prentice Hall,".
- 2001034648 subject "658.8/02 21".
- 2001034648 subject "Communication in marketing.".
- 2001034648 subject "HF5415.123 .F55 2002".
- 2001034648 subject "Marketing channels.".
- 2001034648 subject "Sales promotion.".
- 2001034648 title "Marketing communications : contexts, strategies, and applications / Chris Fill.".
- 2001034648 type "text".