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- 2001037780 contributor B8941461.
- 2001037780 created "c2002.".
- 2001037780 date "2002".
- 2001037780 date "c2002.".
- 2001037780 dateCopyrighted "c2002.".
- 2001037780 description "Includes bibliographical references (p. 259-263) and index.".
- 2001037780 extent "xiii, 274 p. :".
- 2001037780 identifier "024080497X (pbk. : alk. paper)".
- 2001037780 identifier 2001037780.html.
- 2001037780 identifier 2001037780.html.
- 2001037780 issued "2002".
- 2001037780 issued "c2002.".
- 2001037780 language "eng".
- 2001037780 publisher "Boston : Focal Press,".
- 2001037780 subject "384.55/0688 21".
- 2001037780 subject "Cable television Marketing.".
- 2001037780 subject "HE8689.7.M37 P76 2002".
- 2001037780 subject "Radio broadcasting Marketing.".
- 2001037780 subject "Television broadcasting Marketing.".
- 2001037780 title "Promotion and marketing for broadcasting, cable, and the web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.".
- 2001037780 type "text".