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- 2001040327 contributor B8944399.
- 2001040327 contributor B8944400.
- 2001040327 created "c2002.".
- 2001040327 date "2002".
- 2001040327 date "c2002.".
- 2001040327 dateCopyrighted "c2002.".
- 2001040327 description "Includes bibliographical references (p. 225-226) and index.".
- 2001040327 extent "xiii, 232 p. :".
- 2001040327 identifier "0658014293 (alk. paper)".
- 2001040327 issued "2002".
- 2001040327 issued "c2002.".
- 2001040327 language "eng".
- 2001040327 publisher "New York : McGraw-Hill,".
- 2001040327 subject "659.2/85 21".
- 2001040327 subject "Branding (Marketing)".
- 2001040327 subject "Corporate image.".
- 2001040327 subject "Corporations Public relations.".
- 2001040327 subject "HD59.2 .M374 2002".
- 2001040327 title "Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.".
- 2001040327 type "text".