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- 2001043345 contributor B8947894.
- 2001043345 contributor B8947895.
- 2001043345 created "c2002.".
- 2001043345 date "2002".
- 2001043345 date "c2002.".
- 2001043345 dateCopyrighted "c2002.".
- 2001043345 description "Includes bibliographical references and index.".
- 2001043345 extent "viii, 254 p.".
- 2001043345 identifier "0750673079 (pbk. : alk. paper)".
- 2001043345 identifier 2001043345.html.
- 2001043345 identifier 2001043345.html.
- 2001043345 issued "2002".
- 2001043345 issued "c2002.".
- 2001043345 language "eng".
- 2001043345 publisher "Boston : Butterworth-Heinemann,".
- 2001043345 subject "658.8/02 21".
- 2001043345 subject "HF5415.13 .M3154 2002".
- 2001043345 subject "Marketing Planning.".
- 2001043345 title "Marketing plans that work / Malcolm H.B. McDonald, Warren J. Keegan.".
- 2001043345 type "text".