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- 2001044566 contributor B8949337.
- 2001044566 contributor B8949338.
- 2001044566 created "c2002.".
- 2001044566 date "2002".
- 2001044566 date "c2002.".
- 2001044566 dateCopyrighted "c2002.".
- 2001044566 description "Includes bibliographical references and index.".
- 2001044566 description "System requirements for accompanying computer disc: IBM® PC, or 100% compatible with a Pentium®/90 MHz processor, 16MB of RAM, Microsoft® Windows®95 or higher, and Microsoft® Exel 97 or higher.".
- 2001044566 extent "xvi, 685 p. :".
- 2001044566 identifier "0072429461 (alk. paper)".
- 2001044566 isPartOf "The Irwin/McGraw-Hill series in marketing".
- 2001044566 issued "2002".
- 2001044566 issued "c2002.".
- 2001044566 language "eng".
- 2001044566 publisher "Boston, Mass. : McGraw-Hill,".
- 2001044566 requires "System requirements for accompanying computer disc: IBM® PC, or 100% compatible with a Pentium®/90 MHz processor, 16MB of RAM, Microsoft® Windows®95 or higher, and Microsoft® Exel 97 or higher.".
- 2001044566 subject "658.8/02 21".
- 2001044566 subject "HF5415 .C6944 2002".
- 2001044566 subject "Marketing Case studies.".
- 2001044566 title "Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.".
- 2001044566 type "text".