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- 2001271785 alternative "Integrated marketing communications exercise".
- 2001271785 contributor B8988633.
- 2001271785 created "c2001.".
- 2001271785 date "2001".
- 2001271785 date "c2001.".
- 2001271785 dateCopyrighted "c2001.".
- 2001271785 description "Includes bibliographical references.".
- 2001271785 extent "iv, 75 p. :".
- 2001271785 identifier "032401483X (alk. paper)".
- 2001271785 issued "2001".
- 2001271785 issued "c2001.".
- 2001271785 language "eng".
- 2001271785 publisher "Cincinnati, Ohio : South-Western College Pub.,".
- 2001271785 subject "Advertising Problems, exercises, etc.".
- 2001271785 subject "Communication in marketing Problems, exercises, etc.".
- 2001271785 subject "HF5415.123 .J35 2001".
- 2001271785 subject "Marketing Data processing Problems, exercises, etc.".
- 2001271785 subject "Tourism Marketing Problems, exercises, etc.".
- 2001271785 title "IMC : an integrated marketing communications exercise / Bernard C. Jakacki.".
- 2001271785 title "Integrated marketing communications exercise".
- 2001271785 type "text".