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- 2001273433 contributor B8990684.
- 2001273433 contributor B8990685.
- 2001273433 created "2001.".
- 2001273433 date "2001".
- 2001273433 date "2001.".
- 2001273433 dateCopyrighted "2001.".
- 2001273433 description "Includes bibliographical references and index.".
- 2001273433 extent "xxi, 288 p., 12 p. of plates :".
- 2001273433 identifier "0198782322".
- 2001273433 identifier 2001273433-d.html.
- 2001273433 identifier 2001273433-t.html.
- 2001273433 identifier 2001273433-b.html.
- 2001273433 issued "2001".
- 2001273433 issued "2001.".
- 2001273433 language "eng".
- 2001273433 publisher "Oxford ; New York : Oxford University Press,".
- 2001273433 subject "659.1 21".
- 2001273433 subject "Advertising Management.".
- 2001273433 subject "Communication in marketing.".
- 2001273433 subject "HF5438.5 .P475 2001".
- 2001273433 subject "Sales promotion.".
- 2001273433 subject "Strategic planning.".
- 2001273433 title "Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.".
- 2001273433 type "text".