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- 2001275191 contributor B8992844.
- 2001275191 created "c1999.".
- 2001275191 date "1999".
- 2001275191 date "c1999.".
- 2001275191 dateCopyrighted "c1999.".
- 2001275191 description "Includes bibliographical references.".
- 2001275191 extent "x, 303 p. :".
- 2001275191 identifier "0899643418".
- 2001275191 issued "1999".
- 2001275191 issued "c1999.".
- 2001275191 language "eng".
- 2001275191 publisher "Washington, DC : CASE Books,".
- 2001275191 subject "Communication in marketing.".
- 2001275191 subject "Education Marketing.".
- 2001275191 subject "HF5415.123 .I582 1999".
- 2001275191 subject "Schools Public relations.".
- 2001275191 subject "Universities and colleges Public relations.".
- 2001275191 title "Integrated marketing communication : a practical guide to developing comprehensive communication strategies / edited by Robert A. Sevier and Robert E. Johnson.".
- 2001275191 type "text".