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Matches in Library of Congress for { <http://lccn.loc.gov/2001294118> ?p ?o. }

• 2001294118 contributor B9005631.
• 2001294118 contributor B9005632.
• 2001294118 created "2001.".
• 2001294118 date "2001".
• 2001294118 date "2001.".
• 2001294118 dateCopyrighted "2001.".
• 2001294118 description "Includes bibliographical references.".
• 2001294118 description "Machine generated contents note: I Concepts -- 1. Entry Modes for International Markets -- Strategic Options for Market Entry -- Conclusion -- 2. Implementing the Entry Decision -- Introduction -- Assessing the Host Country Business Environment -- Configuration of Activities and Related Tasks -- Financial Aspects -- Organizational Issues -- Conclusion -- II Cases -- A. COMPREHENSIVE CASES -- 3. Entry into the Indian Market during the Initial Phase -- of Deregulation: Parle, Pepsi, and Coke -- Introduction -- Product -- Growth of the Industry -- Market for Soft Drinks -- Government Policies -- Related and Supporting Industries -- The Main Actors -- Competitive Strategies -- Reasons for Entering India -- Entry .of Pepsi -- Advertising -- x ENTRY STRATEGIES AND GROWTH IN FOREIGN MARKETS -- Current Scenario -- Aerated Fruit Juices -- Pepsi Runs into Trouble -- The Future -- 4. Entry into the Indian Market through Setting Up a Wholly -- Owned Subsidiary: Kellogg India -- Introduction -- The Globalization Efforts by Kellogg -- Indian Business Environment -- Entry into India -- The Indian Cereal Market in 1996 -- Post-Entry Marketing Strategy -- 5. Entry through a 50:50 Joint Venture: Mahindra Ford -- A 50:50 Alliance -- The Remaking of Mahindra & Mahindra -- Ford's Asia Focus -- Consummating the Marriage -- Expectations and Fears -- 6. Long-term Global Vision Driving Domestic and International -- Expansion: The Aditya Birla Group of Companies -- Introduction -- The Seed: Aditya Vikram Birla and his Vision -- Present Areas of Activities and Performance -- Flagship Companies in the Domestic Sector -- The Global Dimension -- The Systems in Place -- Vision for a World Class Company -- 7. Repositioning an Indian Company in a Global Industry -- through Internationalization: Ranbaxy Laboratories Limited -- Company Background -- Products and Markets -- Government Regulations -- Industry Evolution, Structure, and Dynamics -- Manufacturing and Quality -- R&D -- Internationalization -- Organization and Management Process -- 8. Internationalization of an Indian Company through Export: -- Titan Industries Limited -- The Background -- Titan: The Marketing Success -- The Watch Industry -- Titan's Rationale for Globalization -- Titan's Global Strategy -- Global Presence and the Future -- Financing the Global Gameplan -- Organizational Structure -- 9. Internationalization of an Indian Engineering Company -- through Reverse Technology Flow: Tata Engineering and -- Locomotive Company Limited -- Company Background -- Government Policy and Industry Evolution -- Competition and Industry Prospects -- Product Profile -- Performance -- Marketing and Distribution -- Acquisition of Technology -- Design, Development; Manufacturing and Quality Control -- Internationalization -- Finance -- Recent Strategic Actions and Future Plans -- 10. Internationalization of an Indian Company through -- Acquisition Abroad: The United Breweries Group -- Evolution of the UB Group -- Restructuring for the Future -- Domestic Industry -- Trouble Brewing on the Home Front -- Forays into the World Market -- The Global Liquor Industry -- Trouble Across the Shores -- Further Developments in International Ventures -- ' B. BRIEF CASES -- 11. MNC Strategy to Enter the Indian Market: Some -- Additional Examples -- Microsoft -- GE Capital Services, USA -- Viseton, USA -- British Telecom (BT) -- Owens-Coming (OC) -- ENTRY STRATEGIES AND GROWTH IN FOREIGN MARKETS -- Frost & Sullivan, USA -- Honda Motors -- Eve International -- Matsushita Battery Industrial Co, Japan -- Daewoo Corporation, South Korea -- Nike Inc., USA -- Bridgestone, Japan -- Aiwa, USA -- III Exploratory Research Findings -- 12. Internationalization by Larger Indian Firms: Evidence from -- Ten Case Studies -- Definition of Internationalization -- Research Sample -- Brief Profile of the Firms -- Characterizing the Internationalization Efforts -- A Conceptual Framework -- Concluding Remarks.".
• 2001294118 extent "xiv, 250 p. ;".
• 2001294118 identifier "0195652207".
• 2001294118 identifier 2001294118.html.
• 2001294118 issued "2001".
• 2001294118 issued "2001.".
• 2001294118 language "eng".
• 2001294118 publisher "New Delhi ; New York : Oxford University Press,".
• 2001294118 spatial "India".
• 2001294118 subject "Export marketing India Management Case studies.".
• 2001294118 subject "HF1416 .C43 2001".
• 2001294118 subject "Industrial marketing India management Case studies.".
• 2001294118 subject "International business enterprises Management Case studies.".
• 2001294118 tableOfContents "Machine generated contents note: I Concepts -- 1. Entry Modes for International Markets -- Strategic Options for Market Entry -- Conclusion -- 2. Implementing the Entry Decision -- Introduction -- Assessing the Host Country Business Environment -- Configuration of Activities and Related Tasks -- Financial Aspects -- Organizational Issues -- Conclusion -- II Cases -- A. COMPREHENSIVE CASES -- 3. Entry into the Indian Market during the Initial Phase -- of Deregulation: Parle, Pepsi, and Coke -- Introduction -- Product -- Growth of the Industry -- Market for Soft Drinks -- Government Policies -- Related and Supporting Industries -- The Main Actors -- Competitive Strategies -- Reasons for Entering India -- Entry .of Pepsi -- Advertising -- x ENTRY STRATEGIES AND GROWTH IN FOREIGN MARKETS -- Current Scenario -- Aerated Fruit Juices -- Pepsi Runs into Trouble -- The Future -- 4. Entry into the Indian Market through Setting Up a Wholly -- Owned Subsidiary: Kellogg India -- Introduction -- The Globalization Efforts by Kellogg -- Indian Business Environment -- Entry into India -- The Indian Cereal Market in 1996 -- Post-Entry Marketing Strategy -- 5. Entry through a 50:50 Joint Venture: Mahindra Ford -- A 50:50 Alliance -- The Remaking of Mahindra & Mahindra -- Ford's Asia Focus -- Consummating the Marriage -- Expectations and Fears -- 6. Long-term Global Vision Driving Domestic and International -- Expansion: The Aditya Birla Group of Companies -- Introduction -- The Seed: Aditya Vikram Birla and his Vision -- Present Areas of Activities and Performance -- Flagship Companies in the Domestic Sector -- The Global Dimension -- The Systems in Place -- Vision for a World Class Company -- 7. Repositioning an Indian Company in a Global Industry -- through Internationalization: Ranbaxy Laboratories Limited -- Company Background -- Products and Markets -- Government Regulations -- Industry Evolution, Structure, and Dynamics -- Manufacturing and Quality -- R&D -- Internationalization -- Organization and Management Process -- 8. Internationalization of an Indian Company through Export: -- Titan Industries Limited -- The Background -- Titan: The Marketing Success -- The Watch Industry -- Titan's Rationale for Globalization -- Titan's Global Strategy -- Global Presence and the Future -- Financing the Global Gameplan -- Organizational Structure -- 9. Internationalization of an Indian Engineering Company -- through Reverse Technology Flow: Tata Engineering and -- Locomotive Company Limited -- Company Background -- Government Policy and Industry Evolution -- Competition and Industry Prospects -- Product Profile -- Performance -- Marketing and Distribution -- Acquisition of Technology -- Design, Development; Manufacturing and Quality Control -- Internationalization -- Finance -- Recent Strategic Actions and Future Plans -- 10. Internationalization of an Indian Company through -- Acquisition Abroad: The United Breweries Group -- Evolution of the UB Group -- Restructuring for the Future -- Domestic Industry -- Trouble Brewing on the Home Front -- Forays into the World Market -- The Global Liquor Industry -- Trouble Across the Shores -- Further Developments in International Ventures -- ' B. BRIEF CASES -- 11. MNC Strategy to Enter the Indian Market: Some -- Additional Examples -- Microsoft -- GE Capital Services, USA -- Viseton, USA -- British Telecom (BT) -- Owens-Coming (OC) -- ENTRY STRATEGIES AND GROWTH IN FOREIGN MARKETS -- Frost & Sullivan, USA -- Honda Motors -- Eve International -- Matsushita Battery Industrial Co, Japan -- Daewoo Corporation, South Korea -- Nike Inc., USA -- Bridgestone, Japan -- Aiwa, USA -- III Exploratory Research Findings -- 12. Internationalization by Larger Indian Firms: Evidence from -- Ten Case Studies -- Definition of Internationalization -- Research Sample -- Brief Profile of the Firms -- Characterizing the Internationalization Efforts -- A Conceptual Framework -- Concluding Remarks.".
• 2001294118 title "Entry strategies and growth in foreign markets : texts and cases in the Indian context / Shekhar Chaudhuri, Ranjan Das.".
• 2001294118 type "text".