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- 2002004488 contributor B9194707.
- 2002004488 created "c2002.".
- 2002004488 date "2002".
- 2002004488 date "c2002.".
- 2002004488 dateCopyrighted "c2002.".
- 2002004488 description "Pt. 1. The shopper. Selling in a diverse economy. The shopping experience. Defining and meeting your shoppers' priorities -- Part 2. The shopping experience. E-revolution becomes e-evolution. Identifying your shopper. What do you do after they buy? Is your message getting through? -- Pt. 3. Branding to the shopper. Forget the 4ps! Getting value to shoppers. Putting nature's gifts to work. -- Pt. 4. Shopper's sense-abilities. What your shopper's nose knows. What your shopper's eyes see. Lights, music...action. -- Pt. 5. Healthy marketing. The open sesame to the sucker's purse? Why telling the truth will build your brand. Diet for health or diet for appearance? The dos and don'ts in marketing health claims.".
- 2002004488 extent "x, 245 p. :".
- 2002004488 identifier "0471151351 (cloth)".
- 2002004488 identifier 2002004488.html.
- 2002004488 identifier 2002004488.html.
- 2002004488 identifier 2002004488.html.
- 2002004488 issued "2002".
- 2002004488 issued "c2002.".
- 2002004488 language "eng".
- 2002004488 publisher "New York : J. Wiley & Sons,".
- 2002004488 subject "658.8 21".
- 2002004488 subject "Consumer behavior.".
- 2002004488 subject "Consumption (Economics)".
- 2002004488 subject "HF5415.32 .L45 2002".
- 2002004488 subject "Marketing.".
- 2002004488 tableOfContents "Pt. 1. The shopper. Selling in a diverse economy. The shopping experience. Defining and meeting your shoppers' priorities -- Part 2. The shopping experience. E-revolution becomes e-evolution. Identifying your shopper. What do you do after they buy? Is your message getting through? -- Pt. 3. Branding to the shopper. Forget the 4ps! Getting value to shoppers. Putting nature's gifts to work. -- Pt. 4. Shopper's sense-abilities. What your shopper's nose knows. What your shopper's eyes see. Lights, music...action. -- Pt. 5. Healthy marketing. The open sesame to the sucker's purse? Why telling the truth will build your brand. Diet for health or diet for appearance? The dos and don'ts in marketing health claims.".
- 2002004488 title "Being the shopper : understanding the buyer's choice / Phil Lempert.".
- 2002004488 type "text".