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- 2002004806 contributor B9195087.
- 2002004806 contributor B9195088.
- 2002004806 created "c2002.".
- 2002004806 date "2002".
- 2002004806 date "c2002.".
- 2002004806 dateCopyrighted "c2002.".
- 2002004806 description "Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.".
- 2002004806 description "Includes bibliographical references (p. 279-294) and index.".
- 2002004806 extent "xxvii, 305 p. ;".
- 2002004806 identifier "0609609580".
- 2002004806 issued "2002".
- 2002004806 issued "c2002.".
- 2002004806 language "eng".
- 2002004806 publisher "New York : Crown Business,".
- 2002004806 subject "658 22".
- 2002004806 subject "Business forecasting.".
- 2002004806 subject "HF5415 .M33645 2002".
- 2002004806 subject "Marketing.".
- 2002004806 subject "New products Marketing.".
- 2002004806 subject "Originality Economic aspects.".
- 2002004806 subject "Technological innovations Economic aspects.".
- 2002004806 tableOfContents "Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.".
- 2002004806 title "The deviant's advantage : how fringe ideas create mass markets / Watts Wacker and Ryan Matthews.".
- 2002004806 type "text".