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- 2002007421 contributor B9198155.
- 2002007421 contributor B9198156.
- 2002007421 created "c2003.".
- 2002007421 date "2003".
- 2002007421 date "c2003.".
- 2002007421 dateCopyrighted "c2003.".
- 2002007421 description "My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.".
- 2002007421 extent "xvii, 182 p. ;".
- 2002007421 identifier "157851746X (alk. paper)".
- 2002007421 issued "2003".
- 2002007421 issued "c2003.".
- 2002007421 language "eng".
- 2002007421 publisher "Boston, Mass. : Harvard Business School Press,".
- 2002007421 subject "658.5/752 21".
- 2002007421 subject "Consumer behavior.".
- 2002007421 subject "HF5415.15 .L37 2003".
- 2002007421 subject "Industrial design.".
- 2002007421 subject "Product management.".
- 2002007421 tableOfContents "My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.".
- 2002007421 title "Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.".
- 2002007421 type "text".