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- 2002007487 contributor B9198232.
- 2002007487 contributor B9198233.
- 2002007487 date "2003".
- 2002007487 description "Includes bibliographical references (p. 189-192) and index.".
- 2002007487 extent "xi, 206 p. :".
- 2002007487 identifier "157851522X (alk. paper)".
- 2002007487 issued "2003".
- 2002007487 language "eng".
- 2002007487 publisher "Boston, Mass. : Harvard Business School Press, c2003.".
- 2002007487 subject "658.8/27 21".
- 2002007487 subject "Branding (Marketing)".
- 2002007487 subject "HF5415 .R5416 2003".
- 2002007487 subject "Internet marketing.".
- 2002007487 subject "Marketing Technological innovations.".
- 2002007487 subject "Strategic planning.".
- 2002007487 title "Momentum : how companies become unstoppable market forces / Ron Ricci, John Volkmann.".
- 2002007487 type "text".