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- 2002010348 contributor B9201592.
- 2002010348 contributor B9201593.
- 2002010348 created "c2003.".
- 2002010348 date "2003".
- 2002010348 date "c2003.".
- 2002010348 dateCopyrighted "c2003.".
- 2002010348 description "Includes bibliographical references (p. 249-254) and index.".
- 2002010348 description "Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.".
- 2002010348 extent "xxii, 298 p. :".
- 2002010348 identifier "0471126012 (cloth : alk. paper)".
- 2002010348 identifier 2002010348.html.
- 2002010348 identifier 2002010348.html.
- 2002010348 identifier 2002010348.html.
- 2002010348 isPartOf "The Wiley event management series".
- 2002010348 issued "2003".
- 2002010348 issued "c2003.".
- 2002010348 language "eng".
- 2002010348 publisher "Hoboken, N.J. : John Wiley & Sons,".
- 2002010348 subject "659.2/85 21".
- 2002010348 subject "Corporate sponsorship.".
- 2002010348 subject "HD59.35 .S55 2003".
- 2002010348 subject "Special events.".
- 2002010348 tableOfContents "Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.".
- 2002010348 title "Event sponsorship / Bruce E. Skinner, Vladimir Rukavina.".
- 2002010348 type "text".