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- 2002011038 contributor B9202396.
- 2002011038 created "c2003.".
- 2002011038 date "2003".
- 2002011038 date "c2003.".
- 2002011038 dateCopyrighted "c2003.".
- 2002011038 description "Includes bibliographical references (p. 175-195) and index.".
- 2002011038 description "Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap.".
- 2002011038 extent "x, 203 p. :".
- 2002011038 identifier "0252028090 (Cloth : alk. paper)".
- 2002011038 isPartOf "The history of communication".
- 2002011038 issued "2003".
- 2002011038 issued "c2003.".
- 2002011038 language "eng".
- 2002011038 publisher "Urbana : University of Illinois Press,".
- 2002011038 spatial "United States".
- 2002011038 spatial "United States.".
- 2002011038 subject "380.1/0973 21".
- 2002011038 subject "HF5415.1 .D33 2003".
- 2002011038 subject "Marketing United States Costs.".
- 2002011038 subject "Marketing United States.".
- 2002011038 tableOfContents "Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap.".
- 2002011038 title "The consumer trap : big business marketing in American life / Michael Dawson.".
- 2002011038 type "text".