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- 2002012221 contributor B9203793.
- 2002012221 contributor B9203794.
- 2002012221 created "c2003.".
- 2002012221 date "2003".
- 2002012221 date "c2003.".
- 2002012221 dateCopyrighted "c2003.".
- 2002012221 description "Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.".
- 2002012221 description "Includes bibliographical references (p. 206-207) and index.".
- 2002012221 extent "x, 214 p. :".
- 2002012221 identifier "0793155614".
- 2002012221 identifier 2002012221-d.html.
- 2002012221 identifier 2002012221-b.html.
- 2002012221 issued "2003".
- 2002012221 issued "c2003.".
- 2002012221 language "eng".
- 2002012221 publisher "Chicago : Dearborn Trade Pub.,".
- 2002012221 subject "658.8 21".
- 2002012221 subject "Customer relations.".
- 2002012221 subject "HF5415.5 .M1834 2003".
- 2002012221 subject "Relationship marketing.".
- 2002012221 tableOfContents "Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.".
- 2002012221 title "Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.".
- 2002012221 type "text".