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- 2002014454 contributor B9206423.
- 2002014454 created "c2003.".
- 2002014454 date "2003".
- 2002014454 date "c2003.".
- 2002014454 dateCopyrighted "c2003.".
- 2002014454 description "The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?".
- 2002014454 extent "viii, 120 p. :".
- 2002014454 identifier "047123608X (cloth)".
- 2002014454 identifier 2002014454.html.
- 2002014454 identifier 2002014454.html.
- 2002014454 identifier 2002014454.html.
- 2002014454 issued "2003".
- 2002014454 issued "c2003.".
- 2002014454 language "eng".
- 2002014454 publisher "Hoboken, N.J. : J. Wiley,".
- 2002014454 subject "658.8 21".
- 2002014454 subject "Branding (Marketing)".
- 2002014454 subject "HF5415.13 .T735 2003".
- 2002014454 subject "Marketing Decision making.".
- 2002014454 subject "Marketing Management.".
- 2002014454 tableOfContents "The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?".
- 2002014454 title "A genie's wisdom : a fable of how a CEO learned to be a marketing genius / Jack Trout.".
- 2002014454 type "text".