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- 2002019869 contributor B9212585.
- 2002019869 contributor B9212586.
- 2002019869 created "c2003.".
- 2002019869 date "2003".
- 2002019869 date "c2003.".
- 2002019869 dateCopyrighted "c2003.".
- 2002019869 description "Includes bibliographical references and indexes.".
- 2002019869 extent "xiv, 280 p. :".
- 2002019869 identifier "0071198717 (International : alk. paper)".
- 2002019869 identifier "0072466588 (pbk. : alk. paper)".
- 2002019869 isPartOf "The Irwin/McGraw-Hill series in marketing".
- 2002019869 issued "2003".
- 2002019869 issued "c2003.".
- 2002019869 language "eng".
- 2002019869 publisher "Boston : McGraw-Hill/Irwin,".
- 2002019869 subject "658.8 21".
- 2002019869 subject "HF5415.13 .P388 2003".
- 2002019869 subject "Marketing Management.".
- 2002019869 title "A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.".
- 2002019869 type "text".