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- 2002020042 alternative "GAMAR 3 CD-ROM".
- 2002020042 alternative "GAMAR 3".
- 2002020042 contributor B9212774.
- 2002020042 created "c2003.".
- 2002020042 date "2003".
- 2002020042 date "c2003.".
- 2002020042 dateCopyrighted "c2003.".
- 2002020042 description "Includes bibliographical references and indexes.".
- 2002020042 description "Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.".
- 2002020042 extent "xviii, 365 p. :".
- 2002020042 identifier "0071151176 (International ed.)".
- 2002020042 identifier "0072466707 (alk. paper)".
- 2002020042 identifier "0072466715 (CD-ROM)".
- 2002020042 issued "2003".
- 2002020042 issued "c2003.".
- 2002020042 language "eng".
- 2002020042 publisher "Boston : McGraw-Hill/Irwin,".
- 2002020042 requires "Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.".
- 2002020042 subject "658.8/02 21".
- 2002020042 subject "HF5415.13 .W249 2003".
- 2002020042 subject "Marketing Management.".
- 2002020042 title "Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].".
- 2002020042 type "text".