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- 2002023294 contributor B9216307.
- 2002023294 contributor B9216308.
- 2002023294 created "2002.".
- 2002023294 date "2002".
- 2002023294 date "2002.".
- 2002023294 dateCopyrighted "2002.".
- 2002023294 extent "xxi, 295 p. :".
- 2002023294 identifier "0060081988 (acid-free paper)".
- 2002023294 identifier 2002023294.html.
- 2002023294 issued "2002".
- 2002023294 issued "2002.".
- 2002023294 language "eng".
- 2002023294 publisher "New York : HarperBusiness,".
- 2002023294 subject "659 21".
- 2002023294 subject "Advertising.".
- 2002023294 subject "Brand name products.".
- 2002023294 subject "HF5823 .R642 2002".
- 2002023294 subject "Public relations.".
- 2002023294 title "The fall of advertising and the rise of PR / Al Ries and Laura Ries.".
- 2002023294 type "text".