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- 2002025164 contributor B9218195.
- 2002025164 created "c2003.".
- 2002025164 date "2003".
- 2002025164 date "c2003.".
- 2002025164 dateCopyrighted "c2003.".
- 2002025164 description "Includes bibliographical references and index.".
- 2002025164 extent "xxvii, 788 p. :".
- 2002025164 identifier "0130411507".
- 2002025164 issued "2003".
- 2002025164 issued "c2003.".
- 2002025164 language "eng".
- 2002025164 publisher "Upper Saddle River, N.J. : Prentice Hall,".
- 2002025164 subject "658.8/27 21".
- 2002025164 subject "Brand name products Management.".
- 2002025164 subject "HD69.B7 K45 2003".
- 2002025164 title "Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.".
- 2002025164 type "text".