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- 2002035590 contributor B9229301.
- 2002035590 contributor B9229302.
- 2002035590 created "c2004.".
- 2002035590 date "2004".
- 2002035590 date "c2004.".
- 2002035590 dateCopyrighted "c2004.".
- 2002035590 description "Includes bibliographical references and indexes.".
- 2002035590 extent "xl, 596 p. :".
- 2002035590 identifier "0071214305 (International ed.)".
- 2002035590 identifier "0072539097 (alk. paper)".
- 2002035590 identifier "007286057X (alk. paper)".
- 2002035590 identifier 2002035590.html.
- 2002035590 identifier 2002035590.html.
- 2002035590 isPartOf "McGraw-Hill/Irwin series in marketing".
- 2002035590 issued "2004".
- 2002035590 issued "c2004.".
- 2002035590 language "eng".
- 2002035590 publisher "New York : McGraw-Hill/Irwin,".
- 2002035590 spatial "United States.".
- 2002035590 subject "658.8 21".
- 2002035590 subject "HF5415.1 .B4155 2004".
- 2002035590 subject "Marketing United States.".
- 2002035590 title "Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.".
- 2002035590 type "text".