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- 2002044488 contributor B9234921.
- 2002044488 created "c2003.".
- 2002044488 date "2003".
- 2002044488 date "c2003.".
- 2002044488 dateCopyrighted "c2003.".
- 2002044488 description "Includes bibliographical references and index.".
- 2002044488 extent "vii, 228 p. :".
- 2002044488 identifier "0071410597".
- 2002044488 identifier 2002044488.html.
- 2002044488 identifier 2002044488-d.html.
- 2002044488 issued "2003".
- 2002044488 issued "c2003.".
- 2002044488 language "eng".
- 2002044488 publisher "New York : McGraw-Hill,".
- 2002044488 subject "658.5 21".
- 2002044488 subject "HF5415.15 .G635 2003".
- 2002044488 subject "New products Marketing.".
- 2002044488 subject "Product management.".
- 2002044488 title "The product manager's field guide : practical tools, exercises, and resources for improved product management / Linda Gorchels.".
- 2002044488 type "text".