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- 2002068326 contributor B9238427.
- 2002068326 created "2003.".
- 2002068326 date "2003".
- 2002068326 date "2003.".
- 2002068326 dateCopyrighted "2003.".
- 2002068326 description "A brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.".
- 2002068326 description "Includes bibliographical references (p. [259]-268) and index.".
- 2002068326 extent "xiii, 272 p. :".
- 2002068326 identifier "041528743X".
- 2002068326 identifier 2002068326-d.html.
- 2002068326 identifier 2002068326-b.html.
- 2002068326 identifier 2002068326.html.
- 2002068326 issued "2003".
- 2002068326 issued "2003.".
- 2002068326 language "eng".
- 2002068326 publisher "London ; New York : Routledge,".
- 2002068326 subject "659.2 21".
- 2002068326 subject "Brand name products Management.".
- 2002068326 subject "Competition.".
- 2002068326 subject "Corporate image.".
- 2002068326 subject "Corporations Public relations.".
- 2002068326 subject "HD59.2 .D38 2003".
- 2002068326 tableOfContents "A brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.".
- 2002068326 title "Corporate reputation and competitiveness / Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper.".
- 2002068326 type "text".