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- 2002070905 contributor B9241258.
- 2002070905 contributor B9241259.
- 2002070905 created "c2003.".
- 2002070905 date "2003".
- 2002070905 date "c2003.".
- 2002070905 dateCopyrighted "c2003.".
- 2002070905 description "Includes bibliographical references (p. [247]-260) and index.".
- 2002070905 description "Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261.".
- 2002070905 extent "vi, 274 p.:".
- 2002070905 identifier "0195150562 (alk. paper)".
- 2002070905 identifier 2002070905-d.html.
- 2002070905 identifier 2002070905-b.html.
- 2002070905 identifier 2002070905.html.
- 2002070905 issued "2003".
- 2002070905 issued "c2003.".
- 2002070905 language "eng".
- 2002070905 publisher "Oxford ; New York : Oxford University Press,".
- 2002070905 subject "658.8/342 21".
- 2002070905 subject "Advertising Psychological aspects.".
- 2002070905 subject "Consumer behavior.".
- 2002070905 subject "Consumers Psychology.".
- 2002070905 subject "Decision making Psychological aspects.".
- 2002070905 subject "Emotions Economic aspects.".
- 2002070905 subject "HF5415.32 .O743 2003".
- 2002070905 subject "Marketing Psychological aspects.".
- 2002070905 tableOfContents "Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261.".
- 2002070905 title "The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.".
- 2002070905 type "text".