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- 2002071957 alternative "Advertising, promotion, and supplemental aspects of integrated marketing communications".
- 2002071957 contributor B9242354.
- 2002071957 created "c2003.".
- 2002071957 date "2003".
- 2002071957 date "c2003.".
- 2002071957 dateCopyrighted "c2003.".
- 2002071957 description "Includes bibliographical references and indexes.".
- 2002071957 extent "xxi, 650 p. :".
- 2002071957 identifier "0030352711".
- 2002071957 issued "2003".
- 2002071957 issued "c2003.".
- 2002071957 language "eng".
- 2002071957 publisher "Mason, Ohio : Thomson South-Western,".
- 2002071957 subject "658.8/2 21".
- 2002071957 subject "Advertising.".
- 2002071957 subject "Communication in marketing.".
- 2002071957 subject "Direct marketing.".
- 2002071957 subject "HF5415.123 .S54 2003".
- 2002071957 subject "Sales promotion.".
- 2002071957 title "Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.".
- 2002071957 title "Advertising, promotion, and supplemental aspects of integrated marketing communications".
- 2002071957 type "text".