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- 2002072914 contributor B9243341.
- 2002072914 created "c2002.".
- 2002072914 date "2002".
- 2002072914 date "c2002.".
- 2002072914 dateCopyrighted "c2002.".
- 2002072914 description "Includes bibliographical references (p. [279]-323).".
- 2002072914 extent "xxiv, 380 p. :".
- 2002072914 identifier "0820454559".
- 2002072914 isPartOf "Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; Bd. 2825.".
- 2002072914 isPartOf "European university studies. Series V, Economics and management ; v. 2825 = Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft, 0531-7339 ; Bd. 2825".
- 2002072914 issued "2002".
- 2002072914 issued "c2002.".
- 2002072914 language "eng".
- 2002072914 publisher "Frankfurt am Main ; New York : Peter Lang,".
- 2002072914 spatial "Germany".
- 2002072914 subject "382/.0943 21".
- 2002072914 subject "HF5415.13 .R485 2002".
- 2002072914 subject "Marketing Germany Management.".
- 2002072914 subject "Marketing Management.".
- 2002072914 title "Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates / Tobias Richter.".
- 2002072914 type "text".