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- 2002101993 alternative "Title on slip case: Qualitative market research".
- 2002101993 contributor B9250166.
- 2002101993 created "2002.".
- 2002101993 date "2002".
- 2002101993 date "2002.".
- 2002101993 dateCopyrighted "2002.".
- 2002101993 description "Includes bibliographical references and indexes.".
- 2002101993 description "v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.".
- 2002101993 extent "7 v. :".
- 2002101993 identifier "0761972722 (vols. 1-7 : pbk.)".
- 2002101993 identifier 2002101993-d.html.
- 2002101993 identifier 2002101993-t.html.
- 2002101993 issued "2002".
- 2002101993 issued "2002.".
- 2002101993 language "eng".
- 2002101993 publisher "London ; Thousand Oaks, Calif. : Sage Publications,".
- 2002101993 subject "658.8/3 22".
- 2002101993 subject "HF5415.2 .Q25 2002".
- 2002101993 subject "Marketing research Methodology.".
- 2002101993 subject "Marketing research.".
- 2002101993 subject "Qualitative research.".
- 2002101993 tableOfContents "v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.".
- 2002101993 title "QMR : [principle and practice / edited by Gill Ereaut, Mike Imms & Martin Callingham].".
- 2002101993 title "Title on slip case: Qualitative market research".
- 2002101993 type "text".