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- 2002109658 alternative "Foundations of marketing".
- 2002109658 contributor B9255823.
- 2002109658 contributor B9255824.
- 2002109658 created "c2004.".
- 2002109658 date "2004".
- 2002109658 date "c2004.".
- 2002109658 dateCopyrighted "c2004.".
- 2002109658 description "Includes bibliographical references and indexes.".
- 2002109658 extent "xviii, 478 p. :".
- 2002109658 identifier "0618251502 (exam copy)".
- 2002109658 identifier "0618251510 (student ed.)".
- 2002109658 issued "2004".
- 2002109658 issued "c2004.".
- 2002109658 language "eng".
- 2002109658 publisher "Boston : Houghton Mifflin,".
- 2002109658 subject "658.8 22".
- 2002109658 subject "HF5415 .P6584 2004".
- 2002109658 subject "Marketing.".
- 2002109658 title "Foundations of marketing".
- 2002109658 title "Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.".
- 2002109658 type "text".