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- 2002156067 contributor B9268169.
- 2002156067 created "2003.".
- 2002156067 date "2003".
- 2002156067 date "2003.".
- 2002156067 dateCopyrighted "2003.".
- 2002156067 description "Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials.".
- 2002156067 extent "xii, 137 p. :".
- 2002156067 identifier "0810847221 (pbk.)".
- 2002156067 issued "2003".
- 2002156067 issued "2003.".
- 2002156067 language "eng".
- 2002156067 publisher "Lanham, Md. : Scarecrow Press,".
- 2002156067 subject "781.5/413 21".
- 2002156067 subject "MT67 .Z34 2003".
- 2002156067 subject "Music in advertising Instruction and study.".
- 2002156067 subject "Radio advertising.".
- 2002156067 subject "Television advertising.".
- 2002156067 tableOfContents "Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials.".
- 2002156067 title "Writing music for television and radio commercials : a manual for composers and students / Michael Zager.".
- 2002156067 type "text".