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- 2002192664 contributor B9270224.
- 2002192664 created "2003.".
- 2002192664 date "2003".
- 2002192664 date "2003.".
- 2002192664 dateCopyrighted "2003.".
- 2002192664 description "Includes bibliographical references (p. 183-192) and index.".
- 2002192664 extent "xix, 202 p. :".
- 2002192664 identifier "0333987322".
- 2002192664 identifier 2002192664.html.
- 2002192664 identifier 2002192664.html.
- 2002192664 identifier 2002192664-t.html.
- 2002192664 issued "2003".
- 2002192664 issued "2003.".
- 2002192664 language "eng".
- 2002192664 publisher "Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan,".
- 2002192664 subject "658.8 21".
- 2002192664 subject "HF5415.13 .R454 2003".
- 2002192664 subject "Marketing Case studies.".
- 2002192664 subject "Marketing Management Case studies.".
- 2002192664 subject "Marketing Management.".
- 2002192664 subject "Marketing.".
- 2002192664 title "The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.".
- 2002192664 type "text".