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- 2002302300 abstract "In the Indian context.".
- 2002302300 contributor B9295276.
- 2002302300 created "2002.".
- 2002302300 date "2002".
- 2002302300 date "2002.".
- 2002302300 dateCopyrighted "2002.".
- 2002302300 description "In the Indian context.".
- 2002302300 description "Includes bibliographical references (p. [195]).".
- 2002302300 extent "194, [1] p. :".
- 2002302300 identifier "8176252808".
- 2002302300 issued "2002".
- 2002302300 issued "2002.".
- 2002302300 language "eng".
- 2002302300 publisher "New Delhi : Sarup & Sons,".
- 2002302300 spatial "India.".
- 2002302300 subject "Advertising India.".
- 2002302300 subject "HF5813.I4 K37 2002".
- 2002302300 title "Advertising, new concepts / S.S. Kaptan.".
- 2002302300 type "text".