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- 2002327754 contributor B9309819.
- 2002327754 created "1999.".
- 2002327754 date "1999".
- 2002327754 date "1999.".
- 2002327754 dateCopyrighted "1999.".
- 2002327754 description "Includes bibliographical references and index.".
- 2002327754 extent "xiv, 296 p. :".
- 2002327754 identifier "0732954983".
- 2002327754 identifier "0732959217 (instructor's guide)".
- 2002327754 issued "1999".
- 2002327754 issued "1999.".
- 2002327754 language "eng".
- 2002327754 publisher "South Yarra, [VIC] : Macmillan Publishers Australia,".
- 2002327754 spatial "Australasia".
- 2002327754 spatial "Australasia.".
- 2002327754 subject "658.8 21".
- 2002327754 subject "HF5415.12.A9 M37 1999".
- 2002327754 subject "Marketing Australasia Case studies.".
- 2002327754 subject "Marketing Australasia Problems, exercises, etc.".
- 2002327754 subject "Marketing Australasia Study and teaching (Higher)".
- 2002327754 subject "Marketing Australasia.".
- 2002327754 title "Marketing trends in Australasia : essays and case studies / edited by Michael Harker ... [et al.].".
- 2002327754 type "text".