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- 2003000966 contributor B9498711.
- 2003000966 created "2003.".
- 2003000966 date "2003".
- 2003000966 date "2003.".
- 2003000966 dateCopyrighted "2003.".
- 2003000966 description "Includes bibliographical references (p. [301]-302) and index.".
- 2003000966 extent "viii, 310 p. ;".
- 2003000966 identifier "0749439270".
- 2003000966 identifier 2003000966-d.html.
- 2003000966 identifier 2003000966-b.html.
- 2003000966 issued "2003".
- 2003000966 issued "2003.".
- 2003000966 language "eng".
- 2003000966 publisher "London ; Sterling, VA. : Kogan Page,".
- 2003000966 subject "658.8/27 21".
- 2003000966 subject "Brand choice.".
- 2003000966 subject "Brand loyalty.".
- 2003000966 subject "Branding (Marketing)".
- 2003000966 subject "HD69.B7 H345 2003".
- 2003000966 title "Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.".
- 2003000966 type "text".