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- 2003001407 alternative "Marketing 'Return On Investment'".
- 2003001407 contributor B9499232.
- 2003001407 created "c2003.".
- 2003001407 date "2003".
- 2003001407 date "c2003.".
- 2003001407 dateCopyrighted "c2003.".
- 2003001407 description "Includes bibliographical references and index.".
- 2003001407 extent "xiv, 268 p. :".
- 2003001407 identifier "0071413634 (alk. paper)".
- 2003001407 identifier 2003001407.html.
- 2003001407 identifier 2003001407.html.
- 2003001407 issued "2003".
- 2003001407 issued "c2003.".
- 2003001407 language "eng".
- 2003001407 publisher "New York : McGraw-Hill,".
- 2003001407 subject "658.15/54 21".
- 2003001407 subject "Capital investments Evaluation.".
- 2003001407 subject "HG4028.C4 L397 2003".
- 2003001407 subject "Profit.".
- 2003001407 subject "Rate of return.".
- 2003001407 title "Marketing 'Return On Investment'".
- 2003001407 title "Marketing ROI : the path to campaign, customer, and corporate profitability / James Lenskold.".
- 2003001407 type "text".