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- 2003002282 alternative "Journal of political marketing.".
- 2003002282 contributor B9500234.
- 2003002282 created "c2002.".
- 2003002282 date "2002".
- 2003002282 date "c2002.".
- 2003002282 dateCopyrighted "c2002.".
- 2003002282 description "Includes bibliographical references and index.".
- 2003002282 description "The merging of public relations and political marketing -- Bruce I. Newman, Dejan Verčič -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavšak -- Models of voter behavior / Dejan Verčič, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.".
- 2003002282 extent "184 p. :".
- 2003002282 identifier "0789021587 (case : alk. paper)".
- 2003002282 identifier "0789021595 (soft : alk. paper)".
- 2003002282 issued "2002".
- 2003002282 issued "c2002.".
- 2003002282 language "eng".
- 2003002282 publisher "New York : Haworth Political Press,".
- 2003002282 spatial "Great Britain.".
- 2003002282 spatial "Slovenia.".
- 2003002282 spatial "United States.".
- 2003002282 subject "324.7/3 21".
- 2003002282 subject "Campaign management Great Britain.".
- 2003002282 subject "Campaign management Slovenia.".
- 2003002282 subject "Campaign management United States.".
- 2003002282 subject "Communication in politics Great Britain.".
- 2003002282 subject "Communication in politics Slovenia.".
- 2003002282 subject "Communication in politics United States.".
- 2003002282 subject "JA85.2.U6 C65 2002".
- 2003002282 tableOfContents "The merging of public relations and political marketing -- Bruce I. Newman, Dejan Verčič -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavšak -- Models of voter behavior / Dejan Verčič, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.".
- 2003002282 title "Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / Bruce I. Newman, Dejan Verčič, editors.".
- 2003002282 type "text".