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- 2003002585 contributor B9500577.
- 2003002585 created "2003.".
- 2003002585 date "2003".
- 2003002585 date "2003.".
- 2003002585 dateCopyrighted "2003.".
- 2003002585 description "Marketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this then? -- 'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer?".
- 2003002585 extent "xvi, 156 p. ;".
- 2003002585 identifier "0749439971 (pbk.)".
- 2003002585 identifier 2003002585-d.html.
- 2003002585 identifier 2003002585.html.
- 2003002585 issued "2003".
- 2003002585 issued "2003.".
- 2003002585 language "eng".
- 2003002585 publisher "London ; Sterling, VA : Kogan Page,".
- 2003002585 subject "658.8 21".
- 2003002585 subject "HF5415 .F5667 2003".
- 2003002585 subject "Marketing.".
- 2003002585 tableOfContents "Marketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this then? -- 'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer?".
- 2003002585 title "Marketing stripped bare : an insider's guide to the secret rules / Patrick Forsyth.".
- 2003002585 type "text".