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- 2003005362 alternative "Acquisitions librarian.".
- 2003005362 contributor B9502988.
- 2003005362 created "c2002.".
- 2003005362 date "2002".
- 2003005362 date "c2002.".
- 2003005362 dateCopyrighted "c2002.".
- 2003005362 description "Includes bibliographical references and index.".
- 2003005362 description "Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.".
- 2003005362 extent "254 p. :".
- 2003005362 identifier "0789021420 (hbk.)".
- 2003005362 identifier "0789021439 (pbk.)".
- 2003005362 identifier 2003005362-d.html.
- 2003005362 issued "2002".
- 2003005362 issued "c2002.".
- 2003005362 language "eng".
- 2003005362 publisher "Binghamton, NY : Haworth Information Press,".
- 2003005362 subject "021.7 21".
- 2003005362 subject "Information services Marketing.".
- 2003005362 subject "Information services Planning.".
- 2003005362 subject "Libraries Marketing.".
- 2003005362 subject "Library planning.".
- 2003005362 subject "Z678 .S765 2002".
- 2003005362 tableOfContents "Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.".
- 2003005362 title "Strategic marketing in library and information science / Irene Owens, editor.".
- 2003005362 type "text".