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- 2003007366 contributor B9505343.
- 2003007366 coverage "Mexico Foreign relations United States.".
- 2003007366 coverage "Mexico Politics and government 1910-1946.".
- 2003007366 coverage "Mexico Politics and government 1946-1970.".
- 2003007366 coverage "United States Foreign relations Mexico.".
- 2003007366 created "c2003.".
- 2003007366 date "2003".
- 2003007366 date "c2003.".
- 2003007366 dateCopyrighted "c2003.".
- 2003007366 description "Includes bibliographical references (p. [283]-307) and index.".
- 2003007366 description "Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.".
- 2003007366 extent "xi, 321 p. :".
- 2003007366 identifier "0807828025 (cloth : alk. paper)".
- 2003007366 identifier "0807854786 (pbk. : alk. paper)".
- 2003007366 identifier 2003007366.html.
- 2003007366 identifier 2003007366.html.
- 2003007366 isPartOf "The Luther Hartwell Hodges series on business, society, and the state".
- 2003007366 issued "2003".
- 2003007366 issued "c2003.".
- 2003007366 language "eng".
- 2003007366 publisher "Chapel Hill : University of North Carolina Press,".
- 2003007366 spatial "Mexico Foreign relations United States.".
- 2003007366 spatial "Mexico Politics and government 1910-1946.".
- 2003007366 spatial "Mexico Politics and government 1946-1970.".
- 2003007366 spatial "Mexico".
- 2003007366 spatial "United States Foreign relations Mexico.".
- 2003007366 subject "337.72073/09/041 21".
- 2003007366 subject "Advertising Mexico History 20th century.".
- 2003007366 subject "Capitalism Mexico History 20th century.".
- 2003007366 subject "Consumption (Economics) Mexico History 20th century.".
- 2003007366 subject "HD3616.M42 M67 2003".
- 2003007366 subject "Industrial policy Mexico History 20th century.".
- 2003007366 subject "J. Walter Thompson Company.".
- 2003007366 subject "Nationalism Mexico History 20th century.".
- 2003007366 subject "Sears, Roebuck and Company.".
- 2003007366 tableOfContents "Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.".
- 2003007366 title "Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno.".
- 2003007366 type "text".