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- 2003007458 contributor B9505458.
- 2003007458 contributor B9505459.
- 2003007458 created "c2003.".
- 2003007458 date "2003".
- 2003007458 date "c2003.".
- 2003007458 dateCopyrighted "c2003.".
- 2003007458 description "Includes bibliographical references and index.".
- 2003007458 description "Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- The measurement challenge - return on investment and accountability.".
- 2003007458 extent "xiii, 249 p. :".
- 2003007458 identifier "0470850523 (cloth : alk. paper)".
- 2003007458 identifier 2003007458.html.
- 2003007458 identifier 2003007458.html.
- 2003007458 identifier 2003007458.html.
- 2003007458 issued "2003".
- 2003007458 issued "c2003.".
- 2003007458 language "eng".
- 2003007458 publisher "Chichester : John Wiley & Sons, Ltd.,".
- 2003007458 subject "658.8/27 21".
- 2003007458 subject "Branding (Marketing) Case studies.".
- 2003007458 subject "Branding (Marketing)".
- 2003007458 subject "HD69.B7 D92 2003".
- 2003007458 tableOfContents "Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- The measurement challenge - return on investment and accountability.".
- 2003007458 title "Passion branding / Neill Duffy, with Jo Hooper.".
- 2003007458 type "text".