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- 2003007913 contributor B9505974.
- 2003007913 created "c2003.".
- 2003007913 date "2003".
- 2003007913 date "c2003.".
- 2003007913 dateCopyrighted "c2003.".
- 2003007913 description "Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.".
- 2003007913 extent "xv, 174 p. ;".
- 2003007913 identifier "0071410333 (alk. paper)".
- 2003007913 identifier 2003007913.html.
- 2003007913 identifier 2003007913.html.
- 2003007913 identifier 2003007913.html.
- 2003007913 issued "2003".
- 2003007913 issued "c2003.".
- 2003007913 language "eng".
- 2003007913 publisher "New York : McGraw-Hill,".
- 2003007913 subject "808/.066659 21".
- 2003007913 subject "Advertising copy Handbooks, manuals, etc.".
- 2003007913 subject "HF5825 .H44 2003".
- 2003007913 subject "Sales letters Handbooks, manuals, etc.".
- 2003007913 tableOfContents "Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.".
- 2003007913 title "Power sales writing / Sue Hershkowitz-Coore.".
- 2003007913 type "text".