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- 2003011341 contributor B9509831.
- 2003011341 contributor B9509832.
- 2003011341 created "c2004.".
- 2003011341 date "2004".
- 2003011341 date "c2004.".
- 2003011341 dateCopyrighted "c2004.".
- 2003011341 description "Includes bibliographical references (p. 209-216) and index.".
- 2003011341 description "Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back.".
- 2003011341 extent "xviii, 222 p. ;".
- 2003011341 identifier "0471432091 (cloth)".
- 2003011341 identifier 2003011341.html.
- 2003011341 identifier 2003011341.html.
- 2003011341 identifier 2003011341.html.
- 2003011341 issued "2004".
- 2003011341 issued "c2004.".
- 2003011341 language "eng".
- 2003011341 publisher "Hoboken, N.J. : John Wiley & Sons,".
- 2003011341 spatial "United States".
- 2003011341 subject "338.7/6647525 21".
- 2003011341 subject "Baked products industry United States Case studies.".
- 2003011341 subject "HD9057.U62 K755 2004".
- 2003011341 subject "Krispy Kreme Doughnuts.".
- 2003011341 tableOfContents "Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back.".
- 2003011341 title "Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark.".
- 2003011341 type "text".