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- 2003011531 contributor B9510044.
- 2003011531 contributor B9510045.
- 2003011531 created "2004.".
- 2003011531 date "2004".
- 2003011531 date "2004.".
- 2003011531 dateCopyrighted "2004.".
- 2003011531 description "Includes bibliographical references (p. 197-208) and index.".
- 2003011531 description "What facilitates persuasion and what inhibits it? -- Rationality, symbolism, and emotion in persuasion -- Persuasive advertising appeals, 1 -- Persuasive advertising appeals, 2 -- Persuasive advertising appeals, 3: cognitive approaches -- Persuasive advertising appeals, 4.".
- 2003011531 extent "xi, 220 p. :".
- 2003011531 identifier "0415322235 (hardback)".
- 2003011531 identifier "0415322243 (pbk.)".
- 2003011531 identifier 2003011531-d.html.
- 2003011531 identifier 2003011531.html.
- 2003011531 issued "2004".
- 2003011531 issued "2004.".
- 2003011531 language "eng".
- 2003011531 publisher "London ; New York : Routledge,".
- 2003011531 subject "659.1/01/9 21".
- 2003011531 subject "Advertising Psychological aspects.".
- 2003011531 subject "HF5822 .O84 2004".
- 2003011531 subject "Persuasion (Psychology)".
- 2003011531 tableOfContents "What facilitates persuasion and what inhibits it? -- Rationality, symbolism, and emotion in persuasion -- Persuasive advertising appeals, 1 -- Persuasive advertising appeals, 2 -- Persuasive advertising appeals, 3: cognitive approaches -- Persuasive advertising appeals, 4.".
- 2003011531 title "Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.".
- 2003011531 type "text".