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- 2003014924 contributor B9513819.
- 2003014924 created "2003, c2004.".
- 2003014924 date "2003".
- 2003014924 date "2003, c2004.".
- 2003014924 dateCopyrighted "2003, c2004.".
- 2003014924 description "Includes bibliographical references and index.".
- 2003014924 extent "xvi, 268 p. :".
- 2003014924 identifier "0814407544".
- 2003014924 identifier 2003014924.html.
- 2003014924 issued "2003".
- 2003014924 issued "2003, c2004.".
- 2003014924 language "eng".
- 2003014924 publisher "New York : American Management Association,".
- 2003014924 subject "658.8/27 22".
- 2003014924 subject "Brand name products.".
- 2003014924 subject "Electronic commerce.".
- 2003014924 subject "HD69.B7 M79 2003".
- 2003014924 subject "Product management.".
- 2003014924 subject "Trademark infringement.".
- 2003014924 title "Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.".
- 2003014924 type "text".