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- 2003015760 contributor B9514791.
- 2003015760 contributor B9514792.
- 2003015760 created "c2004.".
- 2003015760 date "2004".
- 2003015760 date "c2004.".
- 2003015760 dateCopyrighted "c2004.".
- 2003015760 description "Includes bibliographical references and index.".
- 2003015760 extent "xiv, 598 p. :".
- 2003015760 identifier "0813804175 (alk. paper)".
- 2003015760 identifier 2003015760.html.
- 2003015760 issued "2004".
- 2003015760 issued "c2004.".
- 2003015760 language "eng".
- 2003015760 publisher "Ames, Iowa : Iowa State Press,".
- 2003015760 subject "659.13/068/8 22".
- 2003015760 subject "Advertising, Magazine.".
- 2003015760 subject "Advertising, Newspaper.".
- 2003015760 subject "Advertising, Outdoor.".
- 2003015760 subject "HF5439.B67 W37 2004".
- 2003015760 subject "Selling Broadcast advertising.".
- 2003015760 title "Media selling : broadcast, cable, print and interactive / Charles Warner, Joseph Buchman.".
- 2003015760 type "text".